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Marketing Planning for the Pharmaceutical Industry

by John Lidstone,Janice MacLennan

ISBN 13: 9780566081125

Format: Hardcover (168 pages)
Publisher: Routledge
Published: 19 Apr 1999

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Brand Planning for the Pharmaceutical Industry

by Janice Maclennan

ISBN 13: 9781138247826

Format: Paperback (176 pages)
Publisher: Routledge
Published: 23 Sep 2016

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